The creative hub for the new renaissance of thought.

The work

Ideas that became campaigns, brands and companies.

FC Barcelona women's team celebrating a goal; caption: 1. FC Barcelona, 212 M
FC Barcelona · Outside-In
The Field Symbol

More than 215 million interactions. World attendance record for a women's match, twice.
Cafu in a white Makakooo hoodie in front of a graffiti wall, with the line Dress for change
Own brand · Inside-Out
Makakooo

An anti-racist clothing brand, born in the hub.
Thirty plates and cups, each designed by a different artist
Acción contra el Hambre · Outside-In
Tableware Project

133 million reach. +124 % mentions. Sold at Fnac at €600 a piece for the fight against hunger.
A grey-haired woman in red and yellow sunglasses dancing with her arms up, another dancer behind her
Olay · Outside-In
WellAging

100 women aged 60 to 90 dancing in Callao to launch Olay's new claim: WellAging.
Pedri with a spray can in front of the graffiti-covered FC Barcelona team bus
FC Barcelona · Outside-In
The Dream Bus

The first official team bus designed by the fans. €40 M in earned media.
Ronaldo Nazário with a DAZN microphone pitchside: Soccer is a social tool
DAZN · Outside-In
Madrid Loves Madrid

Reach of 932 million unique users. +5 % spontaneous brand awareness.
Brands we have worked for FC BarcelonaDAZNOlayP&GAcción contra el HambreABInBevCarrefourPrisaLos 40IABFundació BarçaClub ColombiaMirringoNutresaDeoleoLitteralPokerRingoBrillaBios

Who we are

Senior core team & wide network.

Mauricio Rocha Barreto

Partner

Former Chief Creative Officer, Young & Rubicam Madrid, and member of its Global Creative Board. Over 650 awards, including 42 Cannes Lions. Cannes jury member twice.

Eva Santos Bouzas

Partner

Former Global Chief Creative Officer of Proximity Worldwide, leading 22 offices. Four times on Forbes' list of the 100 most creative people in business. Cannes jury member four times.

Olivier Vallecillo

Advisor

Former CEO of Newlink Spain and founder of Globally, one of Spain's most influential communication consultancies. Trustee of Fundación Laureus Spain.

Team Layers Model

A network of collaborators from different disciplines, activated for each project.

AI creative expertsCreative technologistsCultural curatorsFilmmakersArtistsSocial activistsPhotographersDesignersScreenwritersContent creatorsProject managers

Our output

Two ways of working.

Outside-In

Ideas for brands and companies

  • FC Barcelona
  • DAZN
  • Olay
  • Acción contra el Hambre
  • Mirringo
Inside-Out

Our own IP

  • Makakooo
  • TheNineteen
  • Worst Better World

How we think

The Re-Human Side

01Go back to the beginning
02The world belongs to people
03Are you relevant?
04Maximum viable solution
05The dream team
06Happy revenue
“AI is likely to be either the best or worst thing to happen to humanity.”Stephen Hawking

Manifesto

The current disruption has generated a blank canvas.

In Mark, ideas are at the core: born free, with the ambition to grow into new brands, companies, or impactful collaborations.

Our purpose is to transcend and generate relevance: to create references that matter today and leave a legacy for tomorrow.

Technology is part of our core, but always led by thought. Because we truly believe AI needs bold human thought to become a force for progress, not regression.

Profit is not the goal, but the natural outcome of thinking and creating on a grand scale, with meaning and humanity.

“They did not know it was impossible, so they did it.”Mark Twain

Let's talk

hello@markthehub.com

Madrid · Barcelona